“Mystery is the catalyst for imagination.”

- J.J. Abrams

I stumbled upon a pretty interesting YouTube video a few days ago.  The video (which I’ve embedded below) is of J.J. Abrams talking to a group of people at TED about what makes a good story.  In the end, it all boils down to this small decades-old cardboard box which he never opened.  This Mystery Box, J.J. explains, is the manifestation of infinite possibility, hope and potential, and is a very important and all-to-often forgotten element of good story telling.